Instagram History

INSTAGRAM

Instagram was created by Kevin Systrom and Mike Krieger and was launched on October 6, 2010. Systrom, who was working as a product manager at Google, came up with the idea for a photo-sharing app while studying at Stanford University. Krieger, who was studying at the Stanford School of Engineering, joined the team shortly after.

Initially, Instagram was only available on the Apple App Store, but it was later released for Android devices in 2012. Instagram quickly became popular, and by April 2012, it had over 30 million registered users.


In 2012, Facebook acquired Instagram for $1 billion in a cash and stock deal. At the time, Instagram was not generating any revenue, but it had a rapidly growing user base.

Since its acquisition, Instagram has become one of the most popular social media platforms in the world, with over 1 billion monthly active users. It has also become an important advertising platform, generating an estimated $20 billion in advertising revenue in 2019.


As for the ownership of Instagram, Kevin Systrom and Mike Krieger remained with the company until 2018 when they announced their resignations. Today, Instagram is owned by Facebook and is led by CEO Adam Mosseri.









1. Addition of video: Instagram introduced the option to post videos in 2013, allowing users to share up to 15 seconds of video content.


2. Direct messaging: In 2013, Instagram introduced direct messaging, which allowed users to send private messages to




3. Instagram Stories: In 2016, Instagram launched "Stories", which allowed users to share photos or videos that disappeared after 24 hours.


4. Live video: Instagram introduced live video streaming in 2016, which allowed users to go live and interact with their followers in real-time.


5. Filters and editing tools: Instagram has continuously added new filters and editing tools to enhance the visual appeal of photos and videos.


6. IGTV: In 2018, Instagram launched IGTV, a standalone app for longer-form video content.


7. Shopping features: Instagram has added several shopping features over the years, allowing businesses to tag products in their posts and sell directly through the platform.


8. Reels: In 2020, Instagram launched "Reels", a feature that allows users to create short-form videos set to music and share them on their profiles.


These are just some of the upgrades that Instagram has made since its inception, and there are likely to be many more in the future as the platform continues to evolve and grow.









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